Testing the best AI-powered content creation tools in 2025

Whether you're a marketer, YouTuber, podcaster, or business owner, AI-powered content creation tools can help you work smarter, and hopefully a lot less harder.

Whether it’s free AI-generated stock photos or AI video generators, these products automate tedious tasks, enhance creativity, and streamline workflows—so you can focus on strategy, storytelling, and engaging your audience and less on the content creation process.

If you're serious about scaling content production while keeping quality high, in 2025, you'll need to at least consider AI for content creation.

Here are the best AI content creation tools in 2025 that every content manager, social media marketer, and creator should have in their toolkit.

1. Lummi - AI stock images & more

What started as an end to boring stock photos is expanding into a full creative suite for content teams. While you may already know that Lummi offers free illustrations and AI stock images – making it easier to find high-quality visuals without digging through endless libraries – we are also adding more AI-powered features to make an even more complete creative resource.

From content managers to creative directors, Lummi is for makers who want to make stunning designs quickly and cost-effectively.

Key features

• Free AI illustrations & stock images – A growing collection of visuals for blogs, social media, and presentations.
• Image to video (Beta) – A new feature that transforms static images into dynamic videos.
• Quick edits before downloading – Adjust brightness, contrast, and saturation directly in Lummi.
• Smart filters – Search images by color, composition, and other attributes.
• Integrations with design tools – Use Lummi images inside Figma, Canva, Webflow, and Adobe Express without extra steps.
• More AI-powered features on the way – New tools are in development to expand creative possibilities.

For content managers, marketers, and teams working across different media, Lummi is growing into a must-have tool for visual content.

2. ElevenLabs – AI voice cloning for content creation

If you create podcasts, audiobooks, or voice-over content, ElevenLabs is a must-have. This AI content creation tool clones your voice with stunning accuracy, so you don’t have to re-record scripts or spend hours in the studio.

Why content managers love it

• Generate natural-sounding AI voices with just a few hours of training data.
• Multilingual capabilities allow creators to scale content globally.
• Saves hours on voice-over work for videos, presentations, and social media.

ElevenLabs pairs well with HeyGen to create fully AI-generated video content without lifting a finger.

HeyGen – AI-powered video avatars

Video is the future, but producing high-quality videos takes time. HeyGen eliminates the need for expensive video shoots by creating hyper-realistic AI avatars that can speak in multiple languages.

How it works

• Record a five-minute video of yourself.
• Upload your short video to HeyGen.
• The AI builds an avatar that looks and sounds just like you.
• Generate unlimited videos without ever stepping in front of a camera again.

For brands, HeyGen unlocks new opportunities for personalized video marketing, internal training videos, and global content distribution.

3. Suno AI – custom AI-generated music

Using copyrighted music in videos can get you demonetized or flagged. That’s where Suno AI comes in. This tool creates original background music, soundtracks, and jingles—perfect for video editors, marketers, and podcasters.

Key features

• AI-generated music tailored to your video’s mood.
• No copyright issues—100% original tracks.
• Works with other video editing tools for a seamless workflow.

For content managers focused on branding and engagement, custom AI-generated music can make a huge impact.

4. HeyGen – AI-powered video avatars

Video is the future, but producing high-quality videos takes time. HeyGen Voices eliminates the need for expensive video shoots by creating hyper-realistic AI avatars that can speak in multiple languages.

How it works

• Record a five-minute video of yourself.
• Upload your short video to HeyGen.
• The AI builds an avatar that looks and sounds just like you.
• Generate unlimited videos without ever stepping in front of a camera again.

For brands, HeyGen unlocks new opportunities for personalized video marketing, internal training videos, and global content distribution.

5. Google Notebook LM - content summarizer

If you’ve ever felt overwhelmed by the tedious task of compiling content insights, Google Notebook LM acts as your personal AI assistant, summarizing blogs, articles, PDFs, and even YouTube videos.

How it helps content creators

• Summarizes long-form content into concise insights.
• Creates audio summaries, so you can “listen” to articles on the go.
• Answers specific questions about the content you upload.

If you’re a content strategist, this tool saves hours on research and lets you focus on execution.

6. Claude AI - ChatGPT alternative

Claude AI, built by Anthropic, isn’t just for developers. This tool is also great for content teams looking to automate repetitive tasks, whether it’s formatting blog posts, generating SEO-friendly content, or even coding interactive tools for marketing campaigns.

Why it’s a great alternative for content creation

• AI-powered coding for interactive content.
• Automation of content workflows, saving time on manual tasks.
• Seamless integrations with other AI tools like Lummi AI and HeyGen.

For content managers handling complex projects, Claude AI ensures efficiency and reduces time spent on technical tasks.

7. Omi - transcribing content

Omi is an AI wearable device that captures and transcribes conversations, making it easier to document meetings, interviews, and brainstorming sessions.

Kind of like Black Mirror but cool

• Automatic meeting transcriptions—no need for manual note-taking.
• AI-powered summaries that extract key takeaways.
• Works well for podcasters, marketers, and remote teams.

If you’re leading content strategy, Omi helps you document ideas faster and ensures nothing gets lost in translation.

8. Instantly - AI for cold emailing

Marketing teams need to reach the right people at the right time. Instantly help with AI-driven cold outreach, personalizing emails at scale. This tool gives you everything you need in terms of creating emails that have engaging copy content that will help you connect and drive those oh so important metrics.

How it works

• Generates personalized email campaigns for outreach.
• Finds ideal leads based on your customer persona.
• Automates follow-ups to increase response rates.

For agencies and brands focused on content-driven lead generation, these tools help convert outreach into results.

9. Perplexity - AI-generated content research

Google is great, but Perplexity AI is better for content research. It pulls in real-time data and accurate citations, so you get credible, up-to-date information fast.

Why marketing managers are using it

• No SEO fluff—just straight-to-the-point answers.
• Provides accurate citations for fact-checking.
• Helps content teams stay ahead of trends.

If you manage a content team, Perplexity AI ensures your research is reliable and up to date.

10. Submagic – AI for social media video editing

Short-form video content needs to be engaging and fast-paced. Submagic uses AI to add captions, B-rolls, zoom effects, and sound effects in minutes.

Why it’s a must-have

• Automates video edits to match social media trends.
• Captions increase engagement and retention.
• Saves hours on post-production.

Perfect for content managers handling social media and video marketing.

11. OpusClip– AI-powered podcast clipping

OpusClip helps repurpose your podcasts into short-form content for TikTok, Instagram Reels, and YouTube Shorts. Perfect for saving time and getting the best soundbites on your socials fast.

Key benefits

• Finds the best moments from your podcast.
• Auto-generates social media clips.
• Maximizes content reach with minimal extra effort.

12. Descript – AI-Powered Video Editing

Descript is an AI-powered video editor that makes editing as easy as editing a document.

Why it’s popular with marketers

• Edit videos by editing text—no timeline confusion.
• Auto-remove filler words like “um” and “uh.”
• Screen recording and podcast editing in one tool.

For busy content managers, Descript simplifies video editing and podcast production.

A few reasons you need to use AI tools for content creation

Still on the fence about using AI for content creation? While traditional methods have their place, AI-powered tools can enhance productivity, improve workflow efficiency, and help scale content marketing efforts.

Whether you are writing blog posts, social media updates, or marketing materials, these tools make the process easier. They help you create high-quality content without any compromise.

Save time without cutting corners

Content creation is time-intensive. A well-researched blog post, for example, can take hours—sometimes days—to complete, factoring in brainstorming, writing, editing, and approvals. The same goes for crafting engaging posts for social media platforms or drafting compelling ad copy.

With AI-generated content, you can accelerate the process without sacrificing quality. AI assists with ideation, generates structured drafts, and even refines tone and style—helping teams publish content faster and more efficiently.

For content managers juggling multiple campaigns, this means less time stuck in the weeds and more time focusing on strategy and audience engagement.

Boost productivity and efficiency

AI isn’t here to replace creativity—it’s here to enhance it. Whether you’re managing a content marketing team or handling projects solo, AI-powered tools reduce manual effort, allowing for a more efficient content creation workflow.

• Instant blog post outlines help kickstart writing.
• AI-driven social media content ensures consistency across platforms.
• Automated email copy generation speeds up campaign execution.

By offloading repetitive tasks to AI, teams can focus on higher-level strategy and creative direction, ensuring every piece of content is purposeful and impactful.

Reduces costs without sacrificing quality

Hiring freelancers or expanding an in-house team for content creation comes with costs. A well-written, long-form article can cost hundreds of dollars, and scaling up content marketing efforts means even bigger expenses.

AI tools don’t replace writers, but they can reduce workload and support internal teams. They assist with everything from content planning and research to drafting and optimization, meaning fewer billable hours spent on repetitive tasks.

For brands looking to scale content production while maintaining high-quality standards, AI offers a cost-effective way to do more with less.

Easily scale across multiple platforms

Creating content at scale isn’t just about volume—it’s about consistency and adaptability. With AI tools, teams can efficiently produce and repurpose different types of content across various social media platforms, websites, and marketing channels.

• Turn blog posts into social media snippets in seconds.
• Repurpose video transcripts into blog content without starting from scratch.
• Generate multiple variations of ad copy for A/B testing.

This level of scalability allows businesses to maintain a strong digital presence without overwhelming their teams. Whether you're launching a campaign, updating evergreen content, or testing new messaging, AI helps make sure content is fresh, relevant, and optimized for every platform.

Start using AI content creation tools now

The best content teams aren’t just using artificial intelligence—they’re integrating it into their workflow and expanding their target audience.

Whether it’s Lummi AI for content creation, HeyGen for video avatars, or Descript for video editing, these tools boost productivity, creativity, and efficiency.

If you’re a senior content manager, now’s the time to adopt AI-powered content creation tools and stay ahead of the competition and start making successful content fast and easily.