Case studies

How Slashpage turns simplicity into creative power with the Lummi API

Jay Perlman
November 5, 2025
How Slashpage turns simplicity into creative power with the Lummi API

There’s something special about tools that make complicated work feel easy. Slashpage is one of those tools. Built for creators and small teams, Slashpage set out to make website building as simple as possible.

Beyond simplicity and removing complexity, the Slashpage team knew design quality would matter just as much as usability. They wanted creators to feel confident from the first click, not overwhelmed by empty layouts or technical hurdles.

That’s what led them to Lummi. After discovering the platform through Framer, Slashpage’s design saw that integrating the Lummi API helped make website building simple and beautiful on top of that.

We sat with Elly Cho, COO and co-founder of Slashpage, to learn more about Slashpage’s mission, and how Lummi is helping their team make creative web design accessible for everyone.

What is Slashpage?

The spark for Slashpage came from a simple observation. “We noticed how many startups around us kept using Notion to build public websites,” Elly says. “Notion was really designed for internal workspaces, but because it’s so easy to use, people started sharing Notion pages as external sites.”

That insight turned into a question: what if building a website could be as simple as using Notion, but with all the structure, design control, and scalability a real website needs?

From there, Elly and team designed Slashpage to help small teams and non-developers create and manage content online without depending on engineering resources. “Most startups have developers, but those developers are usually focused on building the core product,” Elly explains. “We wanted Slashpage to make it easy for anyone on the team to do things like share content online, gather feedback from the community, handle partnership inquiries, or grow influence through things like SEO and subscriptions..”

In short, the team wanted to remove the bottlenecks and roadblocks that might hold creatives back from creating websites.

Discovering the Lummi API

The connection between Slashpage and Lummi started in organically “I first heard about Lummi because our designer wanted to try it for our service,” Elly recalls. “She actually noticed Lummi through Framer, which is another no-code web builder similar to Slashpage. She saw how great the visuals looked in Framer, was curious to learn more, and that’s how she discovered Lummi.”

From the start, the team could see that Lummi’s visuals aligned with their own design philosophy: simple, elegant, and high-quality. But they needed to make sure the integration made sense for Slashpage users, too.

Why the Lummi API was the right fit

When asked what made the Lummi API stand out, Elly said, “The top two deciding factors were the quality of the images and the number of images available for free,” she says.

The first thing that impressed the team was how Lummi’s visuals didn’t feel like AI images. “At least for us, the first thought that comes to mind is ‘what a beautiful image,’ rather than ‘this was made by AI?!’”

That level of visual quality helped Slashpage maintain a consistent, polished brand experience. For users who are building websites without a design background, that difference matters.

The second factor—free access—was equally important. “With other services, images either cost money, there weren’t enough free images, or the image quality just wasn’t good enough,” Elly explains. Lummi checked every box the team was looking for, which made the decision to integrate straightforward.

A better visual experience for users

The results have been immediate and visible. With Lummi visuals, Slashpage projects look more professional right from the start.

“It makes Slashpage feel more trendy and up-to-date as a product,” Elly says. “The brand image feels more polished and modern thanks to Lummi visuals.”

For users, that translates to faster results and stronger confidence in what they’re creating. “Users can create more stunning websites faster with Lummi images, and will likely feel proud of what they’ve built,” she adds.

That sense of pride is key. When users see something beautiful on their screen early in the process, they’re more likely to keep going. It removes the uncertainty that comes from starting with blank layouts and gray boxes.

Why simplicity still matters

Behind all the innovation, Slashpage continues to stay true to its original goal: helping people do more with less complexity.

For Elly and her team, that means constantly refining, testing, and asking what can be simplified without losing creative control. It’s a philosophy that has guided everything from product design to choosing the right API partners.

Even as AI tools become more advanced, the Slashpage team believes human creativity should stay at the center. Lummi’s visuals help reinforce that idea by giving creators tools that enhance their vision rather than replacing it.

Elly sums it up best: “We wanted Slashpage to make it easy for anyone to share their ideas online, regardless of technical skill. With Lummi, we’re helping them make those ideas look as good as they deserve.”

A better starting point for modern creators

The story of Slashpage is really about momentum. By combining thoughtful design, powerful simplicity, and the right integrations, the team has built a tool that helps people skip the hardest part of creating—a blank page.

With Lummi powering the visuals, that first step becomes inspiring instead of intimidating.

For creative teams, startups, and individual makers, it means getting from idea to publication faster, with work that looks professional from the very beginning.

Slashpage and Lummi together show what happens when simplicity and creativity meet. The technology fades into the background, and what’s left is the thing that matters most: the joy of creating something that feels alive.

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