Case studies

How Modulify makes early-stage web design easier with the Lummi API

Jay Perlman
May 23, 2025
How Modulify makes early-stage web design easier with the Lummi API

There's a moment at the beginning of every new website project where things can easily get stuck.

You have a general idea, maybe a few rough notes from a kickoff call, but the page is still blank. And that blank page can feel overwhelming.

You're trying to make something great, but first you have to make something. A sitemap, a layout, a wireframe, or anything that gets the creative wheels spinning.

That early phase is full of friction. And it's exactly what Modulify was built to solve.

Modulify is a design tool that helps freelancers, agencies, and creative teams get unstuck at the very beginning of a project. It uses AI to help you quickly generate site structure, page layouts, and wireframes, and then gives you pre-designed systems built for your specific industry. So you're not starting from zero. You're starting from a place that's already been carefully considered.

A faster way to move from idea to structure

One of the hardest parts of early design is locking in a direction. Even before the visual design starts, there are decisions to make: how many pages, what kind of layout, and what the overall structure of the site should be.

With Modulify, those decisions become easier. You tell the tool what kind of project you're working on—a portfolio, a tech product, or a local business—and it gives you a smart starting point. A sitemap, a layout, and a visual system that actually makes sense for what you're building.

It's not just helpful for people who don't have a design background. Even seasoned designers benefit from having something strong to react to. It removes that early guesswork and gets you to a place where you can start making creative decisions instead of building structure from scratch.

Why design systems matter early

Modulify comes with a growing library of industry-specific design systems. That means instead of fiddling with typefaces and spacing while you're still trying to figure out page flow, you get a full set of design choices—color palettes, typography, layout styles—that are already aligned with the kind of site you're making.

This is what Modulify means when it says it helps "lock in visual direction fast." You're not opening a blank canvas and asking yourself what the tone should be. You're choosing from systems that already speak the right visual language. You still have room to refine, adjust, and make it your own—but the heavy lifting is already done.

That's a huge win, especially in early-stage design when timelines are tight and the pressure to "make it look good" starts early.

Turning wireframes into something more real

A well-structured wireframe can still feel abstract if it's full of empty image blocks. And if you're showing a layout to a client, that abstraction can lead to confusion.

That's where the Lummi API comes in.

Inside Modulify, Lummi lets you instantly replace generic placeholders with visuals that match the type of content your site needs.

You're no longer presenting wireframes that ask your client to imagine what things could look like. You're showing something that already feels cohesive and intentional.

Why visuals change the conversation

When a site layout includes relevant images, the feedback loop gets faster. Clients can picture the final product. Stakeholders understand the direction. You're spending less time explaining and more time collaborating.

The Lummi integration doesn't just improve aesthetics. It creates clarity, builds trust, and helps you move faster through the early rounds of review.

This is especially important for teams building in Webflow, where the jump from layout to development can be quick. The more aligned things are at the start, the smoother the transition becomes.

No design background? No problem.

One of Modulify's biggest strengths is how accessible it is. You don't need to be a trained designer to build something great. The drag-and-drop interface, paired with smart defaults and editable systems, makes it simple to get started.

At the same time, experienced designers still get the power and flexibility they need. You can override styles, build custom layouts, and dig deeper when needed. Modulify doesn't limit creativity—it removes the busywork so you can spend more time designing and less time clicking through menus.

What about the role of AI in all this?

It's fair to ask what role AI plays here and how much of the design is automated.

Here's the short answer: Modulify uses AI to accelerate the start of the process, not to replace the designer.

Modulify's design systems and templates are built by real designers. The AI helps suggest structure, layout, and visuals based on the type of site you're making. But you're still in control of the creative direction. You're not locked into a template. You're starting with something solid and then building from there.

Think of it as having an assistant who understands what you need and brings you a solid starting point. You still have to make the key decisions. You're still the one with the taste, the eye, and the final call.

A new kind of workflow for modern teams

Modulify is part of a growing shift in how creative teams work. Instead of spending the first 10 hours of a project just figuring out the basics, you can now move directly into design and storytelling.

With prebuilt systems, AI-assisted structure, and the Lummi API bringing in the right visuals at the right time, you're reducing friction at every step.

That kind of workflow doesn't just save time. It helps teams produce better work. Because when you're not stuck at the start, you have more energy and focus for what matters most—making something that's actually good.

What this means for creative teams

If you're a freelance designer juggling multiple projects, Modulify helps you move faster without compromising quality. If you're part of a creative agency, it gives your team a shared system that reduces repetitive setup work. If you're not a designer and just want to launch something that looks professional, Modulify makes that possible, too.

And when you combine it with the Lummi integration, even your earliest designs start to feel like finished products.

That's the real value here. Not just automation. Not just AI. But better tools that remove the barriers to good design.

Because great work doesn't always need more time.

Sometimes it just needs a better place to start.

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